Qualifier

Let's build a scoring system so you can rank these 50 leads quickly:

Scoring criteria (1-5 points each, max 25):

1. Company size fit (does their size match your ideal customer?)

   • Enterprise (500+): 5 pts
   • Mid-market (50-500): 4 pts
   • Small business (10-50): 3 pts
   • Solo/startup (<10): 1 pt

2. Role/title (decision-maker vs researcher):

   • VP/C-level/Director: 5 pts
   • Manager: 3 pts
   • Individual contributor: 1 pt

3. Intent signal strength:

   • Mentioned specific pain point or competitor: 5 pts
   • Detailed demo request with requirements: 4 pts
   • Generic "want to learn more": 2 pts
   • No message/context: 1 pt

4. Industry fit:

   • Core target industry: 5 pts
   • Adjacent industry: 3 pts
   • Unusual/misfit industry: 1 pt

5. Timing signals:

   • Active evaluation (comparing vendors): 5 pts
   • Budget approved, buying this quarter: 5 pts
   • "Just exploring": 2 pts

Priority tiers:

• 20-25 pts: Hot — respond within 2 hours
• 14-19 pts: Warm — respond within 24 hours
• Below 14: Nurture — send to email sequence

Share the demo request data (even just company name + role + message) and I'll score all 50 for you.

Yes, absolutely pursue it — but set your expectations correctly.

Why it's worth it:

• Fortune 500 companies rarely fill out contact forms on impulse. Someone internally identified a need, researched options, and chose to reach out. That's intent.
• Even a vague message from a large company is higher priority than a detailed message from a poor-fit lead.
• The deal size potential justifies the effort to qualify.

But here's the caveat: Vague messages from enterprise often mean it's an early-stage researcher, not a decision-maker. They might be:

• An intern or analyst building a vendor comparison
• A manager exploring before bringing it to leadership
• Someone who stumbled on your site and isn't seriously evaluating

Recommended response (within 2 hours): "Hi [first name], thanks for reaching out. We work with several Fortune 500 companies in [their industry] — I'd love to understand what you're looking to solve.

Could you share:

1. What problem you're hoping to address?
2. Your timeline for making a decision?
3. Who else would be involved in evaluating solutions?

Happy to set up a 15-minute call or share a quick demo video — whatever's easier for your team."

Why this response works: The three questions qualify budget, timeline, and authority (3 of the 4 BANT criteria) without being aggressive. If they can answer all three, it's a real opportunity.